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My journey through the music industry has taken me from sound and technology to sales,

distribution and international business development.

Different roles. Different perspectives. One industry.
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FROM SOUND TO BUSINESS

It started with sound, music and technology.

My first steps in the industry were driven by a technical background and a genuine interest in how audio products work, sound and are used by musicians and professionals.

 

Over time, my roles naturally evolved from technical support and product expertise to sales, marketing and business development — always within the Pro Audio and Musical Instruments industry.

20+ YEARS INSIDE THE INDUSTRY

Experience built from different sides of the business.

Over the years, I have worked with manufacturers, distributors, retailers and industry partners across France and Europe, gaining first-hand experience of how products reach markets — and what makes commercial relationships work. From distribution and channel development to managing local markets for international brands, these different perspectives have shaped the way I approach business today: understanding each side, connecting the right people and keeping strategy grounded in market reality.

INDEPENDENT BY CHOICE

Different brands keep me curious, challenged and connected to the industry.

I created LAMAJEUR to work independently alongside different manufacturers — from established names to emerging brands — across both Pro Audio and Musical Instruments. Two segments that increasingly converge as the way music is created, produced and performed continues to evolve. Every brand has its own identity, vision and way of doing business. My role is to understand what makes each one unique, adapt my approach accordingly, and help translate that vision into a strategy that works in the real world — across markets, channels and local business realities.

20 YEARS ALL.png
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A few words from people I’ve had the opportunity to work with along the way.

IN THEIR WORDS

His patience when underwater and his temperance when ideas move faster than music. A real cornerstone within the team.

Olivier Collier
HLABS - ID Acoustique

His insights into market trends and customer behavior were instrumental in developing and implementing successful sales strategies that significantly contributed to our company's growth.

Lars Kischkel
UJam - AVID - Izotope

Stéphane is an accomplished professional who understands business issues and has a very operational mindset.

Jean-Louis Hennequin
YNOV - EICAR - APAXX Design

Stéphane is a sales professional, with extensive knowledge of the French MI/Pro-audio market. Besides his sales skills, he is also a team player, who will support his colleagues in achieving team goals.

Patrick Peeters
LEWITT - Native Instruments

LAMAJEUR.NET SARL | SIREN 992817239 | TVA FR90992817239
2026 ​
© STEPHANE REICHARDT

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